Let me Right your Resume

resume writing at its best

Ooops, that was a silly typo. Most resumes are riddled with errors that are glaringly obvious. Punctuation, grammar, and formatting all need to be perfect. Has anyone proofread your resume?

I’ll be honest, I’m a terrible speller. However, my strength is still writing resumes. I just use my husband as an editor to scrutinize my work, even my blog posts! It’s easy to ask, a little more difficult to accept the feedback. If I had to guess, most people probably have this problem. His ability to peer over my shoulder while writing is super helpful!

Resume Writing and feedback

Either way, it is time to re-vamp your resume. There are a few common mistakes that occur repeatedly! Please restructure those long-drawn out sentences that have combined into extremely wordy paragraphs. You quickly lose your audience. Most importantly, the striking details about your skills have no impact and vanish into the lengthy paragraphs. Your potentially new boss retained nothing. Check out how my article on how to WOW with a Fantastic Resume.

Keep it simple – Bullet Points are perfect!

Also, by keeping it simple, you eliminate the fluff {link}. You have 30 seconds to grasp your audience. Take out the unnecessary details. The only items in your resume should be important points related to the job posting that directly relate to the position you are seeking. Nothing else matters!

Less is More – Just what matters

Now that you have deleted most of your resume, let’s keep going. The simple details are listed in bullet point format, which is a great start. We need to do some wordsmithing. All the bullet points should start with action words. Do not describe your responsibilities, showcase your role in the organization. What makes you the best? What did you accomplish? Give yourself an active voice within your resume. Trust me, you do not want to be passive or dull. This is not the time to fade into the background and conform to mediocracy.

Action word examples: analyze, develop, create, construct, build, formulate, etc.  (Listed in the past tense for prior job descriptions) You also need to add keyworks. Learn the best options for keywords in Fantastic Resumes in 3 Steps {link}.

As a final touch, you need a grand header! Be creative. There are a few examples on my resume page to get you started. Make sure your name and contact information are clearly stated at the top of each page of the resume. Continue consistent formatting throughout.

Grand Header – Be Creative

If you are looking for how to tweak your resume, email me. I’d be happy to offer a few free suggestions. I, myself, use an editor. Seriously, I’m not a perfect writer and the critiques are helpful! Let me Right your resume.

Fantastic Resumes

Fantastic Resume in 3 Steps

Resume writing is a science! You only have a few seconds to impress your new employer. How can you possibly get to the interview or even the pre-screening evaluation with those odds? It is a harsh truth to conquer. It is essential to have a fantastic resume. Most career-focused websites show on average employers spend less than 1 minute on a resume before moving to the next. On average, Career Builder reports 30 seconds, GlassDoor states 7 seconds, Linkedin is close with 6 seconds, and most other sites are within similar timeframes.

You need to hold their attention! Just like starting a business, building an audience is important. However, captivating the audience is better, so they will keep coming back. That is the point of your resume, to keep your employer wanting more.

It’s simple! Here are the components that must be included in your resume. Plus, use technology to clench the interview. Seriously, you need it. Everything is online.

First – Add Keywords

Find a few postings for your ideal position, search for keywords. Check out my LinkedIn Profile as an example! The top search phrases for your industry should be words listed in your resume. To quickly be found by a recruiter, you need to have search keywords. SEO Optimization is not just for website and bloggers. It’s the best way to rank higher in job searches too. Plus, those keywords will quickly catch the attention of your potentially new boss within a few seconds.

I’m a resume writer, seriously, you can see examples on Fiverr. There is a ton of competition, so how do I stand out? Easy, I add in the top keywords. For a resume writer, my keywords are resume, cover letter, CV template, Linkedin profile, professional writer, and resume editor.

Any searches on these keywords and I am pulled into the results! List your keywords in your About Me section, profile summary, and skills sections of your resume. If you are still not sure about keywords, try this tool: https://www.jobscan.co/blog/top-resume-keywords-boost-resume/.

Second – Tell a Story

After you’ve caught the eye of your potentially new boss, the next component employers look for is progress. Employers want to see that your career shows progress. If you were a babysitter and moved into a permanent nanny position that’s great! It may seem meniscal, but it’s advancement.

I personally started as an analyst, so very generic. I quickly learned to compete when my company was bought, then came talks of layoffs. Yikes! I worked with a recruiter, who taught me how to standout. Before I knew it, I had 3 competing job offers. Honestly, I’d only been working for a few years out of college. It was shocking to me, as most of my fellow graduates were still searching for their 1st break. Once I mastered the resume formula, my career skyrocketed. I made director by 30, landing in an executive role by 35. I even started my own business, now I have 2. That’s what a fantastic resume will do! It’s your 1st impression make it good, even if you have someone else write it.

Oooo, before I forget, list your accomplishments! Add these details to each job description section. Go ahead gloat a little.

Third – Readability

You have maybe 30 seconds to impress your potentially new boss and score the interview. Your resume needs to be extremely easy to follow and read. Please take time to develop this component. No long sentences, just quick meaningful phrases with action words in bullets under each job. An action word shows movement, basically you accomplished a task. Fill your resume with action words, but most importantly do this.

Do not get to wordy! It is not an essay, completely the opposite of this post. Employers are not going to read every single detail on your resume. They will scan for keywords, look for progress, and move on to the next resume. Keep it in a format that can be understood at a glance. Too much detail is as bad as a blank page, no one is going to read through it to figure out why you are a standout. You want to draw the eye into the keywords in your resume that align with the job post and eliminate anything that is fluff. Seriously, keep it to the point. Finding this a difficult task, check out my How to eliminate the fluff: resume writing.

Good luck! Don’t forget your online profile should match your resume. Yes, you need a linkedin profile. As soon as employers find an ideal candidate, the next step is to look at their professional profile. Here is a professional career profile on Linkedin that is a standout!

Check out Let me Right your Resume for professional resume writing help.

Marketing Giveaway

;Keep it interesting

Welcome Back! I cannot believe it. You have a blog, built your audience, and almost have a fully successful business. There are only a few steps left. What a world-wind in less than 30 days. However, we not are done yet.

We need to keep your audience engaged. Yes, you still need to keep building your audience! In all honesty, this step is never really complete. Especially, if you are selling products. You want to continually be present with your audience. Continue reading “Marketing Giveaway”

Build an Audience

Find Clients Fast

Congrats! You’ve started a blog and launched your website. Now what? I bet you are hoping your blog will be quickly picked by Google, magically rising to the number 1 search result spot. If not, you might just be staring at your finished product anticipating friends and family will be your key to marketing. The truth is building an audience is work. It’s not magic, but strategy.

The goal is simple: Find as many people to join your network as possible. The strategy is how we locate these willing and eager viewers, who will be transformed into your audience. That’s right, the first step is to get views. You cannot build an audience without people clicking into a link directing their attention to your blog. Posting articles on your blog without marketing does nothing, even if the content is fabulous. Continue reading “Build an Audience”

How to Start a Business

Work in your fuzzy slippers 10.21.18

How to start a Business

Are you ready to take the plunge? Starting a business is as terrifying as it is satisfying. Trust me, I know. My first business, Healthcare Deciphered, was created from my passion. The struggle to pull everything together can be overwhelming at times, mostly panic wakes you from a good night sleep. There is good news. The process to setup a business is straight forward. Seriously, it is!

Start Small

The first year I started my business, I actually still worked a full-time job at the same time. There were definitely some late nights for sure and lots of coffee. It is definitely the safer approach. I still had a steady paycheck to deposit into the bank, which I used to fund my startup costs. I expanded slowly as my client-based increased. Plus, I worked out of my home. Within the year, I was able to replace my full-time (safe) job working for someone else with my newly founded business. My targets were simple. In order to secure sustainable growth, I divided my annual goal into a monthly objective. The truth, I only targeted 1 new client a month.

For healthcare consulting, adding 1 client a month allowed me to keep overhead costs low. Now if you are trying to sell merchandise, pick a more realistic goal. If you are selling 1 sponge a month for $5, you will never really have a sustainable business. Consulting is a little different. I would onboard one client, by the time the work was slowing down, the next client was onboarding. With Healthcare Deciphered, the initial setup of clients is always more work, then maintaining. This is generally true. You should always expect the worst to occur. There will be months when goals are missed. It’s not necessarily your business idea, it could be the market.

By the end of my 2nd year, I was able to hire staff and had a very nice shared office space.

Resources

Cheat! You do not need a big fancy office, most businesses are home-based now. If you do want to venture into a store front or actually office-space, apply rule 1. Start Small. There are a number of shared offices with all types of configurations. Personally, I loved this idea. My initial shared office had a personal secretary who would answer my phone calls as if she was personally employed by me. In addition, clients had no idea our common spaces were shared. That includes the spacious conference rooms. I had access to printers, fax machine, mailroom, etc. Basically any equipment I would have normally needed to buy to start an office was already included for the lovely low price around $100 bucks a month. The best part is the ability to use the physical address as my office address. Whether or not I worked full-time out of the office or my home, clients perceived my office as completely professional. I was able to create the perfect office environment for my clients without really have to purchase space myself. I loved it! It was cheap!

With the birth of my child, I moved back to full-time home based office. When I’m ready to branch out again, I’ll be going back to a shared office. I see no reason, for myself, to lease or rent an office space that I have to fund and build with a high cost to startup. Keep the money for marketing.

Nothing is Perfect, Spend Less Time

This I have to keep reminding myself over and over again. Speaking from one perfectionist to another, it is difficult to understand this concept. With my 1st business, I cannot even calculate the number of hours spent on my website. The funny part is I really do not think it was even necessary. For me, all my referrals were from my connections. Clients loved my business. I was completely humbled by the amount of referrals I received and how quickly. This is not normal. Marketing is a big part of starting a business. That’s where you should spend money and early in the process.

Brochures, ads, and any other types of marketing will be extremely useful in the beginning. People need to hear and see your business. Post it everywhere! The simple fact is not all the marketing materials are going to be perfect. There are 2 major reasons. At this point, you do not know what draws in your audience. It will take some trial and error, even when you’ve thoroughly done your research, to find the key that drives clients to your business. You may need a marketing expert to help, but give it a try yourself first.

Outline & Time Management

There is no time. This is the simple truth about starting a business. In the first year, I worked on my business from 8pm to 2am. I barely slept. The only component going well was my ability to create task lists. Whether or not I got through the task list is another story. You have to give yourself a break. Again, I tell this to myself regularly. When you are the CEO, CFO, COO, CMO, and every other position in your business in the beginning time runs out quickly. The best method is to weigh the importance of the task. You have to file for incorporation and other business licenses. However, you do not necessarily need to work on your website for half the day. Email setup is usually generally important, but I’m sure there are tasks that can be moved to the bottom of the list or crossed off all together. There are also time savings tricks that will help. Outsource for cheap when you can. You can hire out basic everyday administrative tasks from online resources that allow you to focus on more important tasks. Remember the monthly is to hit your goals. This is the primary objective make money, bring in clients or sell products. Spend the majority of your time reaching your audience, only spend an hour on administrative tasks. If you cannot are spending less time obtaining clients, outsource more. In the early stages, you have to find clients. It is the only way to sustain the business long-term.

I know, your next question is how to find your audience. Do not worry clients are findable, no matter your specialty. If I can find clients for one of the most boring sounding businesses ever, you can certainly find people!

How to Really Start a Blog

3 ways to instantly build a blog 10.21.18

Business Mom working on laptopIn 2015, I started my first blog, Healthcare Deciphered. It was a total disaster! I read dozens of “How to” articles, which I thought would guide me. The articles I read made it seem so easy. The truth is it is easy to launch a web page in 20 minutes or less. It takes serious perseverance to start a blog.

Now just a few years later, I have a couple really great blogs. It’s time to share the actual method to starting a successful blog. Hint – It’s a business.

  1. Titles Matter

Keywords are the only way to ensure your blog is easily found on my viewers. You want to make sure your title contains a popular keyword but has a unique term to point back to your specific topic. Continue reading “How to Really Start a Blog”